Do you know why it is so important to have a WEB PAGE for your business?

Having an eye-catching, striking and persuasive WEBSITE to carry out any undertaking is vital in this age of the Internet. Let's see why:

Technological progress in today's world is definitive and is directly connected to the digital world. Therefore, if businesses do not adapt and align themselves with the current needs of the market, they will not be able to survive in any way.

Having a WEBSITE or WEB PAGE has become an essential obligation for any entrepreneur because it can provide the following possibilities for achieving success, namely:

• Provide support and customer loyalty.

Customer loyalty, a fundamental pillar for the growth and permanence of the business over time, is today one of the fundamental values that any client pursues, and this aspect can be achieved very efficiently through the WEBSITE, which is constituted as an open window of communication between the two parties: CUSTOMER AND COMPANY.

Providing timely and ongoing support is undoubtedly another important aspect on which loyalty will be built. With contact forms and online chats, for example, we can give immediate attention to our clients to solve their concerns and resolve their problems. Support is the strongest glue between the client and the entrepreneur.

• Building trust

The trust that the company or enterprise can generate is the supreme value on which the future of the enterprise will be based. With this principle well assured, the days of any enterprise will always be firm.

That is why nowadays the first thing a consumer or client does is check the company's WEBSITE before doing business with it. So a WEBSITE becomes the platform to establish that credibility. If a company offers a consumer a service or product and it does not have a WEBSITE where the consumer can explore and learn more about the offer and the brand, then it is very likely that the sale will never be made.

• Make advertising effective and measurable.

This is one of the main benefits that a WEBSITE does not offer, as it offers us the possibility of creating advertising guidelines in different media such as search engines like Google or social networks like Facebook or Instagram with the aim of promoting our brand and our products. This advertising guideline has many comparative advantages with respect to traditional media such as radio or television, namely:

• It is a much, much cheaper form of advertising.
• It is a measurable form of advertising since the results can be quantified much more easily and quickly, unlike traditional advertising where this measurement becomes almost impossible.
• It is an advertisement with the possibility of hypersegmentation

Now, what do you need to have a website?

• A hosting: It is the place where the website will be hosted. By analogy we can say that it is the hosting of Internet projects, also defined as web storage, databases, email addresses and other products and which serve to exchange data through Internet

• An application to create the WEBSITE: You can hire someone to make your WEB PAGE or you can create it yourself. If you don't know what tools to use, you can hire our services at PLUSCLIC.COM

• A domain: On the Internet, it is the exclusive and unique name given to a website so that any Internet user can visit it and identify it. It is the address on the Internet where we will be found, for example, yourcompany.comYou need to choose a domain that represents you and becomes your brand identity. Some tips for choosing a good domain are: look for a short domain that fits the theme of your website; always try to make it contain keywords related to your business and avoid numbers or capital letters.